Those looking for alternative ways to invest may be interested in Luxus’ new venture: an investment fund specifically for luxury handbags, focused on the Hermès Birkin and Kelly bags.
Backed by Christie’s, Luxus is a wealth tech company that was founded by Dana Auslander. This month, they’ve announced a new USD 2 million investment fund, focused on iconic bags from Hermès, specifically the Birkin and Kelly models.
The idea is that like real estate, art, watches, or jewellery, luxury hand bags can act like financial assets, too. According to Style News, Auslander claims that “the investor and the collector are the same person.”
Earlier this year, Auslander ran early tests via a pilot phase. After raising USD 1 million, buying 36 Birkin and Kelly bags, and selling nine of them via sites like Sotheby’s and FarFetch, the founder achieved a 40.9% gross return.
